Look, on the field! It’s SIPerman! — a heroic twist on agri branding

Not every battle in the field is against weeds — sometimes it’s against mediocrity. That’s how SIPerman was born — a hero who brought a cinematic sense of power into the world of agricultural machinery. The project combined the energy and dynamic flair of F1 visuals with the boldness of superhero posters, creating an image impossible to ignore.

Instead of a typical product showcase, it became an icon — a symbol of courage, strength, and precision. SIPerman personified the brand’s values: reliability, passion, and technological edge. The final image blended photomontage, digital painting, and high-end retouching to achieve a truly cinematic look.

Behind every powerful image lies a spark — a bold idea brought to life through light, texture, and detail. The SIPerman project proved that agricultural marketing can be as thrilling and iconic as any blockbuster poster. Every element — from the cinematic lighting to the subtle red mist — was designed to give SIP’s machinery a larger-than-life presence. It wasn’t just about showing strength; it was about showing character.

Because power alone isn’t enough — you need a story behind it.

Redefining agriculture e-commerce — from brand identity to full e-shop launch

Rolnikkupuje.pl was created as a new e-commerce brand redefining how farmers shop online. From the first sketches of its identity to the full-scale platform launch, the goal was clear — to merge agricultural heritage with digital precision. The result is not just a store, but a complete ecosystem for the modern farmer — where usability meets strong, memorable design.

The visual identity was built around the concept of “Fluid Blocks” — a modular system of soft, interconnected shapes. The idea was to give the tractor a digital, almost app-like look — something that feels modern, tech-driven, yet rooted in agriculture. The logo merges precision and fluidity, creating an abstract machine form that moves forward through design. The color palette — deep navy, mint, and cool green — adds clarity and freshness, while the italic lettering and double-arrow “K” reinforce motion, innovation, and flow.

The e-commerce experience was designed from the ground up — starting with UX layouts in Figma and visual exploration in Adobe CC, followed by full prototyping in Webflow. Once the concept was validated, the entire structure was migrated to the production platform. Every detail was refined — from micro-interactions and custom icons to badges and subtle motion effects. Each subpage was designed individually, not duplicated, ensuring a consistent yet distinctive experience. Many of the visual effects were recreated directly in code using HTML, CSS, and JS, allowing for cleaner structure, lighter load, and fully responsive behavior. All assets were optimized for performance — with SVG and WebP replacing traditional PNGs wherever possible. The project also included multiple integrations with external tools and systems, along with light copywriting work to refine messaging. Beyond the website, the visual language extended into social media graphics, posts, and print materials — keeping the brand coherent across all channels.

Rolnikkupuje.pl has grown into a complete, consistent brand — from a single idea to a fully realized e-commerce ecosystem. A modern identity, thoughtful design, and clear communication helped create a platform that feels both trustworthy and forward-looking — just like the new generation of farmers it was built for. It’s a project that connects technology with everyday usability, showing that agricultural brands can be both innovative and visually refined. What began as a local initiative has become a benchmark for how modern agro e-commerce can look and feel.

Built to weather any storm — powered by compact John Deere tractors

Winter can be tough, but it’s no match for compact John Deere tractors. This campaign, created for an official John Deere dealer, focused on showing how these machines handle everyday challenges — from icy roads to perfectly cleared sidewalks. The first visual plays with contrast — chaos on the street meets precision on the pavement. The tagline “It’s not about the weather, it’s about the equipment” became a playful nod to the stubborn Polish winter and the reliability of JD engineering. Strong lighting, cinematic composition, and realistic snow textures helped create a sense of tension and calm at the same time — turning a simple product shot into a story about confidence and control.

As Jon Snow used to say — “Winter is coming.” But for John Deere, that’s not a warning — it’s just another season to handle. The second key visual connects two worlds — winter and summer — brought together through photomanipulation. It shows how one compact machine can adapt from snow removal to lawn mowing, proving that true performance isn’t seasonal. Dynamic lighting and smooth transitions between the two climates emphasize the idea of versatility and continuity. The line “Ready for every season” summed it up perfectly — practical, versatile, and built to work when others wait for better weather.